Paris Hilton Stars in Cheeky Grey Goose Ad Campaign

Are you ready to shake up your cocktail game? Paris Hilton is here to show you how with the new Grey Goose Classic Martini Cocktail. In a hilarious new ad campaign, Hilton takes on the role of “creative director” for the pre-mixed cocktail, showcasing her signature catchphrase, “That’s hot.”

In the ad, Hilton humorously studies a book on the history of cocktails, only to be handed a bottle of the Grey Goose Classic Martini Cocktail, already perfectly made and ready to be served. With a nod to the trend of celebrities being appointed as creative directors for brands, Hilton dives into showing viewers how to serve up the cocktail with flair and style.

The campaign, produced by RadicalMedia and directed by Nina Meredith, will run across Grey Goose and Hilton’s social channels, with a focus on earned opportunities and additional creative assets like bloopers and influencer partnerships. According to Aleco Azqueta, vp of marketing for Grey Goose, the campaign aims to playfully wink at the trend of celebrity creative directors while highlighting the simplicity and quality of the product.

Hilton, known for her iconic personal brand and stylish flair, was the perfect fit for the role of creative director. Her long-curated image aligns perfectly with the cheekiness of the campaign, making her the ideal spokesperson for the product.

So, if you’re looking to elevate your at-home cocktail experience, look no further than the Grey Goose Classic Martini Cocktail. With Hilton’s stamp of approval and a perfectly crafted martini in every bottle, you can enjoy a stylish and quality cocktail experience from the comfort of your own home. Cheers to that!